A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Listed below just a few logical reasons why you need to protect your brand:
trademark renewal online in india registration of your mark gives everyone constructive notice of your ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a any such doing a search on an identical or similar mark as yours will identify that you already own the mark, and is therefore put on notice that its use of the identical or similar mark to yours may lead to trademark infringement. Method to party is put on to notice to find a new and different mark. With such notice, registering your mark prevents a potential conflict in long term.
Social media is a fundamental resource for a lot of businesses. Customers search for brand names on kinds social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies within position to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can make the venue suspending the wrongdoer’s social media account. Know the venue’s policies for facts. However, I have found that this complain to social media site of this wrongdoing and claim that another is your brand without permission, the company administrator responds with a request of proof of ownership of your subject logo. A trademark registration gives compelling proof of brand rights.
Registering your mark shows a persistence to your logo and shows buyers that commitment. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that is the same or much like other parties’ trademarks or known brands with truly the only purpose of promoting them (to the rightful owner) for a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a domain name name can be identical or similar to your trademark.
Trademark registration can continue for as long as you continue when using the mark in commerce. Usually are some businesses that have registered trademarks which can be over a hundred years old.
Trademark registration may not necessarily for every business. However, there a lot of compelling advantages of protecting your brand just you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.